College Basketball: March Madness
The season-ending college basketball tournaments are known collectively and popularly as March Madness, as they are played in March. ÷ The most popular championships are those of the National Collegiate Athletic Association (NCAA), as well as various state high school associations. However, fans began connecting the term to the NCAA tournament during the early 1980s. ÷ CBS sportscaster Brent Musburger, is credited with popularizing the term during the annual tournament broadcasts. ÷ March Madness is also a registered trademark, held jointly by the NCAA and the Illinois High School Association. Musburger himself had worked for many years in Chicago before joining CBS.÷ The phrase was used the title of a book as well, which is about the Illinois high school tournament, written by Jim Enright in 1977.An official with the Illinois High School Association named Henry V. Porter, who later was included in the Basketball Hall of Fame, was the first to use March Madness in commemorating a basketball tournament. Porter first published an essay titled March Madness in 1939.÷ In 1942 he used the phrase in a poem, Basketball Ides of March. In the following years the use of March Madness became more and more frequent, especially in Illinois, as well as other areas in the Midwest. The term soon came to be almost exclusively used to refer to state high school tournaments.
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