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Class Action Lawsuits and the New iPhone

Few could have anticipated the events following the release of the new iPhone 4. Within days of its big release that had folks lining up outside retailers hours before it was slated to officially be sold, class action lawsuits began piling up. A. Harrison Barnes, lawyer and founder of LegalAuthority.com says there have been at least five classic action suits filed by the time July 1 rolled around. Apple currently is facing these suits in California, Texas and Maryland and resolves around the lack of reception in the devices cell coverage.


PHC Consulting: Recruiting Medical and Health Care Sales and Marketing Talent

PHC Consulting is an executive search firm that specializes in finding top sales, sales management, technical support and marketing talent for the medical and healthcare industries.  We specialize in laboratory, medical device, healthcare IT, health care and hospital administration, and health care supply.  Our clients include companies that are on the Fortune 5, 50, and 500 list, as well as Fortune 100 Fastest-Growing companies.  Our clientsð€™ call points are the pharmacy, hospital administration,  laboratory (both clinical and research), and the physician or surgeon.  Our clients say that we provide the most pre-screened, pre-qualified candidates and talent that they receive.  They love our follow-up, and they love the fact that we listen to what they truly need, and identify and exceed their goals in the candidate search.  Our candidates say that we listen to what they are looking for in a careerð€“that we help them find the best positions that are truly a long-term fit, and that we help make a stressful job search a little easier.

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Key Account Manager Roles - Catching A Kam

In my simple world view, yes, of course we do need to speak the same language as our customers, but we also need to ensure that we are getting the balance right, to ensure that our customer partnerships are mutually beneficial. We need to be truly customer focused, but we also need to achieve the win:win equilibrium, to avoid promising the world in value added services for very little commercial return.

Over the last few years, Key Account Management has been the new pharma industry term that seems to be bandied about on a daily basis. It is used often and widely and it seems to mean different things to different people in different companies. Every hiring manager seems to be looking for the elusive KAM. Does it mean a hospital representative? Does it mean an NHS Liaison Manager? Is it a bit of both? Or is it just a very good salesperson with the right attitude, the right skills and the common sense to convince key influential customers to sit round a table, to weigh up the pros and cons, and to agree on decisions that will help them to achieve their desired outcomes, but that will also grow product sales for their company?

In many ways, Key Account Management is a philosophy; a way of thinking, rather than some magical process. Account plans and systems can of course help to keep business on track, but they cannot be the golden ticket on their own. People still, and always will, buy from people.  Outstanding KAM"s need to be outstandingly talented sales people. In the ð€˜good old" days, when sales people were autonomous, and they had full accountability for their results, the successful ones managed their own business and they managed it well. Naturally, they identified and involved all key stakeholders, naturally they engaged with clinicians, and non clinicians alike, and naturally they engaged the people who ultimately held the purse strings. They were unblocking the clinical and funding barriers that KAM"s and Market Access Manager"s do today, whilst always remembering to sell.

This breed are driven, competitive, innovative, competitive, hardworking, flexible responders to change and above all, as superb net workers and communicators, they can be relied upon to consistently achieve results.

 

 

 

 






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