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Job Search Tip - What Have You Done to Prepare For Your Interview?

You might be surprised at how little time many candidates invest preparing for an interview. Then again, you might be even more impressed with how much time other candidates do invest preparing for an interview.  But the bottom line is, you probably would not want to attend an interview without being as well or better prepared than the individuals that you will be competing with for a given role. How do you ensure that you are clearly the most-prepared candidate for any given position? Read along and you will find out.


Challenging Facets Of Marketing Manager Job Description

A marketing manager determines and evaluates the demand for company products and services in comparison to other companies in competition to take the necessary steps and shoot up the demand and supply. He also identifies the potential customer base and converts them into active customer base. In all, the career of a marketing manager tests the ability to plan, create and execute effective marketing strategies for a company.Job DescriptionMarketing Manager basically plans and develops marketing and pricing strategy for the company, which effectively converts the potential customers into active customers, in order to increase the company profits.He monitors the ongoing market trends and assesses the competitor"s market base to evaluate the need for launching new products and services. Preparing the budget for marketing, timely execution of the marketing agendas, conducting consumer research and compiling competitors data are the major work areas of a marketing manager.Major Roles and ResponsibilitiesA marketing manager meets the marketing goals to benefit the company in terms of high profits. He also plans and executes the short term and long term marketing strategies and campaigns to lead the company towards growth and expansion. Tapping the prospective customer base and increasing the marketing opportunities through proper research and market survey is an important job responsibility of a marketing manager.He controls the whole marketing and brand promotion activities, so as to ensure an overpowering market presence of the company, in turn; cutting down the competitor"s profits. The marketing manager job description is incomplete without mentioning his role as an effective communicator while dealing with the external ad agencies and as an able coordinator while supervising the internal team.Required Qualifications and SkillsMasters or Management degree in marketing along with a work experience in different markets is always preferable for this job profile. Excellent reading and writing skills, analytical bent of mind, critical and logical thinking, computer knowledge, and; a command on reasoning, mathematics and English language are the essential skills to be present in a marketing manager.

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Sales Training Tips Know Your Customer

A good salesperson will make their product and pitch fit their customer. They will take the time to learn about their customer, whether it be through initial research or through questioning they will assess what is important to their potential customer before going in for the sale. There are some rules of sales that should not be ignored.

Prior Research

Research is an essential part of any sales role, the opportunity should be taken to research a potential customer before they are approached, learn as much as possible from all resources such as the internet or even colleagues. This will help a salesperson to build initial rapport with any potential customer as they are instantly credible and have clearly taken real interest.

Customer Questioning

The use of high gain open questions with a customer will help a salesperson understand what is important to them when considering new products or services, what standards they expect, what timescale they work to and who is involved in the decision process

A salesperson should let the customer speak and listen for signals of interest, a good rule to adopt is the 80/20 rule, let the customer speak for 80% of the time in response to good questioning. It is human nature to like talking about yourself and a customer will not be excluded from this rule so the opportunity should be taken to play on this to gain as much insight into a customer as possible to help make a sale.

Through questioning a salesperson should help the customer realise a need or problem and then offer a solution, if the customer highlights the need themselves half of a salespersonò€™s job is done.

Tailored Proposal

Any proposal should be tailored to the audience and play to their interest, if a customer likes to talk numbers they will be offered numbers and if they like talking status matching benefits will be highlighted. A good salesperson will use everything they have learned through questioning to ensure that the proposal appeals to their customer and that it plays on the identified areas of interest.






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