"Times" Released IPad Version -Revolution From Paper to Finger
The ipad is said to only enlarge the size of screen. Primitive Tricks to Mix and Match e66 But it greatly release the ability of creativity of the media workers---more pictures show and vedios presence that the newspaper or magzine can hardly realize. 9700 phone Finest Pieces for Autumn 2010 All of this more liked a magazine on vision, and has higher requirement than the magazine website. As the rumor was gradually confirmed, the American magazine business expanded fast preparation.Nobby M003 for New Year"s DayIn the summer of 2009, the Times Warner Group got touch with a design company called Wonderfactory who is good at transferring traditional medium reading experience to the digital platforms. Moderate Tutorials to Stop the Scathe of your i9 3g At the beginning of December in 2009, Time Warner"s "Sports Illustrated" create a flat-panel digital video presentation with the help of the Wonderfactory. Though no one was aware of the real look of the iPad, the demonstration video accurately predicted the appearance and interactive model of the real object. There was vivid expression of finger contact control and big screen flat. For the internet users of [pre-iPad time", this taste presented a new appearance. This passage called [Sports Ilustrated flat demonstration" video was watched for 880,000 times on You Tube, and was also the resource of rudiment of the Times of iPad version.
A month later, The Apple Company promulgates ipad. Here the meaning of promulgating is that Jobs stepped on the stage of press conference and showed the experience of ipad owners, leaving the global media discussing the product. The third-part programmers start to the research of various orriented procedures. But the real sample is still made in Chinese factories and will be put into the market three months later formally. At that day, the editorial team, the design department and the website operation department of the Times were summoned by the chief editor Richard Stengel for a meeting, the manufacture of iPad version was officially put on the agenda. Josh Quittner began to live the life [without iPad, but needing iPad".
In the first several days before the formal start-up of project, in order to simulate the user`s taste of iPad, design director of the Times made a iPad model by cardboard and glue. Put the printed simulated pictures in the middle of cardboard so as to feel the result of touch-scroll screen. These simulated pictures were still glued on the wall of Quittner`s office as yet. After the success of simulated pictures, they transferred their work emphasis onto the simulator software of iPad provided by Apple Corporation. Although the taste on simulator was still different from that on the real product, but they could already see the rough purpose of the finished product. As soon as moving to the emulator, Quittner discovered the biggest difficulty of iPad electronic magazine,ò”€ ò”€ How to maintain the rhythm of paper magazines. On the iPad, the screen resolution is still not as good as paper, and the screen size are not up to "Time" magazine`s format, thus, one page of the magazine"s contents need to be split into 2.5 screen to render. If we copy "Time" magazine"s contents into the iPad version, the readers may have to move the 25 strokes of the screen at the beginning, then they could see the article of magazines.
As a result, the reading cadence of the Times on iPad has been rearranged: the articles are arranged in the order of short, medium, long, short, medium, long reports and then those profound reports requiring much time to read. Quattrone compares it into a sinusoidal wave, considering it proper to be read on digital facilities. On the Times, at the beginning of every period, there was a column called [The Moment" which would select a most reprehensive news photos with specification in that week. On the iPad, [The Moment" was developed into six photos in full screen, becoming the extension of [every week picture" of the Times website. In the text, iPad version"s picture ratio is also greatly improved. In the same issue, the paper vision of Steve Jobs" reports has only three distribution plans, while the iPad version is embedded with the most representative 11 new pages of Jobs throughout his career, you can click to open picture Album and read in full screen.
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